Luxury vinyl plank, installed right.
Real-looking wood grain that's 100% waterproof, quiet underfoot and tough enough for kids, dogs and Wisconsin winters. It's our go-to recommendation for basements, kitchens and busy family homes.
- 100% waterproof
- Pet & kid friendly
- Stairs included
The floor that handles real life.
LVP is a rigid, click-together plank with a printed wood visual and a clear wear layer on top. It looks like hardwood, but water, scratches and dents don't faze it.
100% waterproof
Spills, pet accidents and damp basements won't swell or warp the planks.
Scratch & dent resistant
A tough wear layer stands up to claws, chairs and dropped toys.
Warm & quiet
With the right underlayment it's softer and quieter than tile or laminate.
Easy to clean
Sweep and damp-mop. No waxing, sanding or refinishing, ever.
Works almost anywhere
Over concrete, plywood or existing flat floors, from basements to bedrooms.
Stairs & transitions
Matching treads, nosing and reducers so the whole floor flows.
BeforeIn progress
The best answer for Milwaukee basements.
Below-grade concrete in Milwaukee breathes moisture, and carpet and laminate don't like that. LVP does. We scrape and level the slab, run a moisture check and lay a vapor-rated underlayment, then click the planks together so they float. No glue and no smell, and you can walk on it the same day.
It also covers old vinyl-asbestos-era tile when it's sound and flat. We'll tell you honestly during the estimate whether yours can stay or should come up.
Stairs, baths and basements.
Four steps to a floor you'll love.
Understanding your needs
Traffic, pets, moisture and style, with samples in hand.
Planning & preparation
Measure, order, remove old flooring and level the subfloor.
Professional installation
Tight seams, staggered joints, clean cuts and trim.
Final inspection & support
Walkthrough, care tips and warranty details.
LVP questions.
Serving homeowners in Milwaukee and 13 nearby communities.
Is LVP really waterproof?
The planks themselves are. Water can still get under the floor at the edges in a flood, but everyday spills, wet paws and basement humidity won't hurt it.
LVP or laminate: which is better?
LVP wins anywhere water is a concern (basements, kitchens and baths). Laminate is a great value for dry living areas and bedrooms and is very scratch-resistant.
Can you install LVP on stairs?
Yes. We wrap treads and risers and add matching stair nosing for a clean, safe edge.
How long will it last?
A quality LVP with a good wear layer, installed over a properly prepped subfloor, typically lasts 15–25 years in a busy home.
Compare other floors.
Ready for floors that can take it?
Free in-home measurement and samples. Tear-out, prep and trim included in every quote.